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On July 5th, Lamett China officially announced its collaboration with none other than Xiao Zhan, one of China’s most beloved celebrities.
At Lamett Europe, it’s always fascinating to follow what our colleagues in China are up to — and this time, they’ve made quite a splash. On July 5th, Lamett China officially announced its collaboration with none other than Xiao Zhan, one of China’s most beloved celebrities. The news was shared by Xiao Zhan himself through a personal video message, marking the start of his role as brand ambassador for Lamett China.
Xiao Zhan (肖战), also known as Sean Xiao, is a Chinese singer and actor who rose to fame through the talent show X-Fire and as a member of the boy band X Nine. He gained international recognition with his lead role in the hit fantasy series The Untamed (2019), and has since become a household name in China. His solo single Spotlight broke records with millions of sales worldwide. With a background in graphic design and photography, Xiao Zhan brings a unique blend of artistic flair and massive social media influence — making him a powerful figure in both entertainment and brand marketing.
While Lamett Europe and Lamett China operate independently, it’s inspiring to see how the brand resonates globally. In China, the Lamett product range goes far beyond flooring, including wall panels and even furniture. It’s exciting to witness a star of Xiao Zhan’s caliber embracing the quality and aesthetic values that Lamett stands for — even on the other side of the world.
