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Mon Dada, the luxury candle brand of founder Pauline D'Haenens, produces and sells luxury scented candles in 40 countries. To realise these ambitions, Mon Dada is attracting investors Wout Van Aert, Sarah De Bie and Bruno Descamps.
"Mon Dada, a producer of artisanal scented candles, has big plans for the future. Belgian entrepreneur Pauline D'Haenens created her first candles in New York in 2019. These luxury candles are now distributed worldwide through a robust dealer network to over 40 countries. Pauline's scented candles are 100% unique and are handmade in Belgium."
"Our candles are available for purchase in 400 stores across approximately 40 countries, from Spain to Venezuela, including Singapore," says D'Haenens. "The intention is to achieve a turnover of 2 million euros for this fiscal year." The funding from the new investors is expected to aid in achieving 'spectacular growth' in the coming years, according to D'Haenens.
Together with Wout Van Aert, Sarah De Bie, and co-investor Bruno Descamps, CEO of Lamett, a vision and plan were developed for the upcoming years. From the moment they came into contact with each other, Wout and Sarah were impressed by Pauline's enthusiasm, passion, and creativity. The ambitions and vision of Mon Dada align perfectly with their business philosophy. They are excited to support Pauline and her team and help Mon Dada grow into a leading company.
Wout Van Aert and Sarah: "We had been interested in the Mon Dada brand for some time and were secretly in love with the product. The handmade candles are truly unique and immediately appeal to a broad audience. This luxury product creates an authentic and cozy atmosphere in the home. Our love for the product was actually the reason why we made this investment. However, after meeting Pauline, we were even more convinced that we should be part of her success story. The craftsmanship and the unique feeling that Pauline wants to create with Mon Dada are so pure."
Bruno Descamps: "With Lamett, we have managed to successfully grow in a highly competitive market over the past few years. Our initial discussions with Pauline reminded me of the dreams and ambitions we had when we started. The challenge of taking Mon Dada to a higher level was there from the beginning. The authenticity and passion that Pauline has for her product are unparalleled, and we are thrilled to be able to collaborate with her."
Pauline D'Haenens: "The past few months have been truly exciting, and it has been quite an experience for me to meet inspiring individuals who showed interest in my story and in the company we have built. I had already toyed with the idea of taking the next step with new partners. Thanks to Wout and his colleagues, including Bruno Descamps, CEO of Lamett, I am completely convinced that we have created a fantastic plan for the upcoming years."
